Nintendo Fans Duke It Out in a Punch-Out!! Boxing Challenge at Nintendo World in NYC

WHAT:

Nintendo celebrates the return of one of its most popular video game series by hosting a Punch-Out!!^â„¢ Challenge at the Nintendo World store in Rockefeller Plaza on May 16 from 1 to 4 p.m. Friends and family members of contestants will gather ringside to support them on their quest to secure the World Video Boxing Association (WVBA) title. Thirty-two participants will face off two at a time in a single-game elimination competition. Instead of strapping on boxing gloves, players will use the motion-sensing Wii Remote^â„¢ and Nunchuk^â„¢ controllers to simulate throwing punches. The winner walks away with a customized WVBA trophy and bragging rights as the Punch-Out!! champion. The winner also will receive a free copy of the new Punch-Out!! game for the Wii^â„¢ console, a Little Mac training sweatshirt and other prizes.

Fans in attendance will enjoy Nintendo premium giveaways, DJ entertainment and a chance to purchase the game before it launches on May 18. Fans also have the opportunity to play the new game on kiosks, or take a trip down memory lane by playing previous Punch-Out!! games using the Virtual Console^â„¢ service for Wii.

WHO:

Adults, teens, kids ages 10 and up, video game enthusiasts and loyal fans of the classic Punch-Out!! games.

WHEN:

WHERE:

www.NintendoWorldStore.com

VISUALS:

• Enthusiastic fans and competitors duking it out in an effort to bring home the WVBA championship trophy.

• Eager consumers gathering to receive Nintendo premiums and play the much-anticipated Wii version of the beloved boxing series.

• Consumer purchasing first Punch-Out!! for Wii during a special pre-sale opportunity.

• Event photography and Punch-Out!! game-play b-roll will be available.